Session: NX Simulation - Product Strategy Update; Jim Rusk, SPLM then Designing For Breakthroughs With Callaway Golf; Michael Hallack, Callaway Golf 
Day / Time: Monday, 14:00 - 15:00
Presenter 1: Name: Jim Rusk
Company: Siemens PLM Software

Jim Rusk is Vice President, Digital Simulation Solutions for Siemens PLM Software. He is responsible for strategic planning, product development, release prioritization, and worldwide simulation business for all Siemens PLM Software digital simulation products. He has been with Siemens PLM Software since 1988 and has held numerous positions in product marketing, product management, technical support, and sales prior to his current appointment. Jim has been in the engineering software business since 1986 and received his B.S. in Engineering Mechanics from The University of Cincinnati.
Presenter 2: Name: Michael Hallack
Company: Callaway Golf

Michael Hallack is a Product Design Specialist in the Research and Development Group of Callaway Golf Company in Carlsbad, California. He is responsible for developing prototype and production golf club heads, with particular attention applied to combining conceptual design ideas with playability, durability, aesthetic, manufacturing, cost of goods and marketing requirements.

Mr. Hallack graduated from University of California, San Diego in 1996 with a degree in Mechanical Engineering. In 2000 he received a Master of Business Administration from California State University, San Marcos. The majority of his 14 year career has been spent in the golf industry, with an emphasis on CAD/CAM. In 2004, Mr. Hallack joined the R&D team at Callaway Golf. In his free time he enjoys scuba diving and has a keen interest in underwater


First Half; Jim Rusk, SPLM

This session gives an overview of NX Simulation products, directions, and applications. Simulation tools have become a critical component of the product development process and Siemens PLM is leading the way in offering tools that enable engineers to leverage the technology, increase their efficiencies, and more significantly impact product development.

Second Half; Michael Hallack, Callaway Golf

All technologies born in the Callaway Golf Research and Development building and tested at the Ely Callaway Performance Center are produced with one goal in mind: to help golfers have personal breakthroughs on the course. That could mean hitting more fairways, making the ball stop on the green, breaking par or simply hitting the ball farther, straighter or better than you did yesterday.

In this presentation, key technologies of Callaway Golf equipment will be addressed. Emphasis will be placed on modern developments with some historical background. An overview of the golf equipment research and development process will be presented. Examples of technology applications will include new materials and processes, modeling and simulation, analysis and measurement of impact, shaft design, swing measurement and analysis, acoustics and golf ball design.